The year 2007 saw the establishment of the 'Stretton Group'. Such is the diverse interests and abilities of this dynamic entrepreneur. With distractions such as publishing, hospitality and an extensive mentoring programme, Annah may be forgiven for taking her eye off the 'fashion ball'; however, this could not be further from the truth. As Annah is often quoted as saying, she is the business of fashion, "My dalliances in so many other endeavours is only possible because of the strength of Stretton Clothing."
2008 looks to be yet another huge year for Annah. Collections are already touring Europe and have had strong orders against them. Her business is now based in a purpose built head office building which is allowing her to factor for growth in the North American market.
"The collections this year will continue to be more cohesive and cleaner. Look for the Annah Stretton and Annah.S. labels to become more clearly differentiated but both will still have my signature tactile fabrications and romantic overtones."
Label name:
Annah Stretton
http://www.annahstretton.co.nz
Designer's name:
Annah Stretton
Where are you from?
Morrinsville in the Waikato region of New Zealand
Your style…
Annah's love of colour and texture is always apparent with mix-and-match fabrics and asymmetrical cuts. Garments are classically cut and collections always feature gorgeous dresses and great separates.
This season's highlights…
Summer 08/09, entitled "Don't Take Your Love to Town" embraces the 1920's, Art Deco and everything that was spectacular about the Great Gatsby Era celebrating beauty and youth after the dark years of war.
Flappers, in their long strings of pearls, hair cut into boyish Eaton crops, danced the night away in their rolled down stockings and short skirts.
Styling moves from borrowed boys' tunics through to long fluid dresses, bias cut to enhance a feminine silhouette. Relive this period and indulge…
What are you most renowned for?
I would say I'm most (in) famous for putting a boar's head on a model to wear accessorizing the finale outfit to my catwalk at New Zealand Fashion Week 2005.
Two favourite things about winter?
1. Drinking great New Zealand Red Wines
2. Getting to wear fabulous boots and crazy tights.
Two designers or design eras you admire…
I love the work of Vivienne Westwood and Alexander McQueen
Something you absolutely can't live without…
Paris, my white boxer dog.
© 2008 AOL Australia Pty Limited. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
