The Press Association reports that Paris really knew how to use the paparazzi to play up the publicity for this new hair extension hair band thingie she is calling "The Bandit." (It's a joint venture with HairTech International and Sally Beauty Supply and is billed as the first interchangeable hair extension headband.) First, she arrived an hour late at the Malibu mansion for her own press party on August 23. She happily posed for photos wearing a short pastel-blue 1950s-style jumpsuit and then she changed, donning that skimpy little swimsuit with the word "Paris" spelled out in rhinestones on the front and "Hilton" on the back--just above her cute little derriere.
Oh yeah, this is a promotion for a serious business venture. So Paris told the assembled reporters--this was just before the swimsuit fashion show of which she was the leader--that she loves to change her appearance with hair extensions. "I think it's an important part of your look for your hair to be looking good, and I've had short hair for a long time which I love but it's fun with the Bandit." Then she made a shocking announcement! Shocking! Her looks are everything to her. "It's very important, image is what my brand is and who I am."
