James Nolan, 20, of Great Britain With the design "Odette and Odile" was announced the winner of the Triumph Inspiration Award 2009.
On the opening night of the 2009 Milan Fashion Week, fashion design students from 28 countries and regions around the world presented their lingerie showpieces at the grand final of the Triumph Inspiration Award '09 in a fabulous catwalk show in the famous design museum, La Triennale.
A celebrity expert judging panel, consisting of two-time Academy Award winning actress Hilary Swank, Editor in Chief of Vogue Italy Franca Sozzani, Hong Kong's international model Qi Qi, legendary fashion photographer Giovanni Gastel, co-founder and creative director of the fashion label Miss Sixty, Wichy Hassan, and Jan Rosenberg, Head of Global Sales and Marketing Triumph International, decided which design piece is the most creative interpretation of this year's award motto "Icons".
For this year's Triumph Inspiration Award, the designers were asked to create a lingerie interpretation of their personal icon. Not surprisingly, the designs included icons such as Charlie Chaplin, Frida Kahlo, Sleeping Beauty, Swan Lake, Sydney Opera House, Light, Hula-hoop, the horse Milton.
James Nolan, 20, Great Britain, convinced the jury with the interpretation of the icon "Odette and Odile" to become the winner of the Triumph Inspiration Award '09 and will pocket not only a cash prize of Euro 15,000 but also a career-boosting limited edition of the winning piece. Nolan will see the showpiece adapted and interpreted by the Triumph design team, leading to series production of the set, which will be sold in selected Triumph stores worldwide in 2010.
Models in 'iconic' lingerie walked the runway at the Triumph Inspiration Awards 2009 as part of Milan Womenswear Fashion Week Spring/Summer 2010 at the Triennale di Milano on September 23, 2009 in Milan, Italy.
See the photogallery here.
Katinka Poole, 28, of Australia won the second prize for her design "Harbour Mirage", receiving Euro 10,000 and Shani Elkin, 24, Israel, with "Jerusalem" won Euro 5,000 as third prize.
Triumph International is one of the world’s largest underwear manufacturers. The company enjoys a presence in over 120 countries with its core brands Triumph®, sloggi®, Valisère® and HOM®. Triumph employs more than 44,500 people and achieves a turnover of CHF 2.37 billion (2008).
Source: Triumph International AG
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