Boag's Great Tasmanian Pipeline
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As part of an initiative by beer brand Boag's, beverage major Lion Nathan is building a physical pipeline from Tasmania (the home of Boag's) under the Tasman Sea into the mainland to pump fresh beer to the rest of Australia. Dubbed the 'Great Tasmanian Pipeline,' the hope is that they will deliver Boag's Draft directly "From Tassie to Tap."
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