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Distribution

Netflix and IFC Team Up for Streaming Indies

Fri, 20 Nov 2009 16:32:00 EST

Filed under: Deals, IFC, Tech Stuff, Distribution, Movie Marketing

Netflix and IFC Team Up for Streaming Indies

Netflix knows where it's at when it comes to the rental biz; more and more, folks want to stay at home and watch movies instantly. We don't even want to wait for those happy little red envelopes any more. Nope, if it's not on our Xbox 360, PlayStation 3, or computer, we get all squirrelly. (Okay, maybe that last part is just me.) And IFC is also on the cutting edge of home entertainment in its steadily growing on-demand offerings, including their IFC Festival Direct program, where you can watch a selection of movies that have played during recent festivals, and the In Theaters + On Demand program, which offers at-home viewers the chance to see indie flicks the same day they premiere in what's usually limited release.

Now Netflix and IFC have sealed the deal for a partnership that gives Netflix access to 53 IFC releases to be streamed online to whichever platform you like, starting today.

I would guess that if this experiment takes off, we'll be seeing more IFC goodies on Netflix, but for now, you can see docs like The Thing Blue Line and Gates of Heaven; international films from Catherine Breillat, Christophe Honoré, and Alfonso Cuaron; and Joe Swanberg; and plenty of other flicks like The Brother from Another Planet, Nights and Weekends, and more. Check back later for the full list and more details on the launch of this new project.

Have you watched any of the IFC On Demand offerings, especially if they're for releases not otherwise available in your area? Do you think this is another death knell for the indie video store, or a really, really good idea to help spread the word about otherwise underseen independent films in a struggling market? Or both?

Brett Ratner to Americanize Bollywood for Us

Thu, 19 Nov 2009 16:35:00 EST

Filed under: Drama, Romance, Deals, Distribution

Brett Ratner to Americanize Bollywood for Us

Variety is reporting that Brett Ratner has been hand-selected by Reliance Big Pictures to re-edit a forthcoming drama of theirs, Kites, in order to make the film more accessible to international audiences. Yes, the man who made the Rush Hour trilogy has been tapped to once again crush cultural barriers (assuming that's what Reliance thinks he did with those films). The production is being filmed in both Hindi and English, so it'll be Ratner's job to make sure that the English-language cut is attractive enough for a sales market outside of India, which will only be getting the Hindi cut.

And as odd as this news seems at first, the official synopsis for Kites does seem to fit Ratner's penchant for making broad-appeal films: "In the harsh terrain of the Mexican desert, a mortally wounded man is left for dead in the heat of the desert sun. This is J. Once a street smart, carefree young guy. Now, a wanted man. The only thing that keeps him alive is the quest to find the love of his life, Natasha. A woman engaged to another man, but surely destined for J. ... Kites is a story of love that goes beyond barriers, boundaries and cultures. It is a story of passion that defies every rule, of a relationship that takes two lovers on a thrilling journey filled with precious moments - and unexpected betrayal."

I say broad-appeal because that pitch reads an awful lot like Slumdog Millionaire, except without the mention of a game show. However it turns out in the end, it looks like this won't be the last time Ratner teams up with Reliance. Variety hints that re-editing Kites comes with the rights for Ratner to direct Youngblood, an adaptation of a graphic novel by Rob Liefeld... Ah, more films from the man who made X-Men 3, isn't that what we all need?

Get Ready to See 'Agora' Early Next Year

Thu, 19 Nov 2009 11:18:00 EST

Filed under: Deals, Distribution

Get Ready to See 'Agora' Early Next Year

There's nothing better than the times when you get to blog about good news, and I hope this is just another spoke in a continual cycle: Variety reports that Newmarket Films -- the peeps who handled The Passion of the Christ -- has scored the U.S. rights to Alejandro Amenabar's Agora, and plan to release the film during the first half of next year. This is the second '09 TIFF film they've nabbed, the first being Creation, although I have no idea what would lead them to the much chastised Darwin pick before Rachel Weisz and Hypatia.

As I mentioned in October, the film was a big, expensive risk, but seemed to be paying off. In four days, it earned the best opening weekend for 2009, over $10 million, and the second best opening in Spain ever. Now, it still holds onto the number one spot, and according to Box Office Mojo, has earned a healthy $16,698,345.

But it cost roughly $73 million, so there's still work to be done, which shouldn't be very hard for the U.S. market. $55 mil? We can do that! Really. Start planning now. It's well worth your time, whether you love historical epics, truly gorgeous filmmaking, cerebral cinema, or smart girls on the big screen. Go see it! Pretty please?