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Disney to plant 2.7 million trees for `Earth'

April 30, 2009, 04:02 AM Post Comments
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Disney to plant 2.7 million trees for `Earth'

Walt Disney Studios is turning box-office cash from its nature documentary "Earth" into seed money to plant trees in the rain forest.

Disney had announced it would plant one tree in Brazil's endangered Atlantic rain forest for every viewer who saw the movie during its first week. According to Disney, the box-office tally hit $16.1 million, which translates to 2.7 million trees.

The trees are being planted by the Nature Conservancy, which is trying to reforest 2.5 million acres in the rain forest.

"Earth" is narrated by James Earl Jones and follows a year in the lives of three families of polar bears, elephants and humpback whales.

Copyright 2009 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Bruno' premieres around the world

    SYDNEY, AUSTRALIA - JUNE 29: Actor Sacha Baron Cohen poses after a press conference ahead of the Australian premiere of 'Bruno: The Movie' on Macquarie Street on June 29, 2009 in Sydney, Australia. (Photo by Mark Kolbe/Getty Images)

    SYDNEY, AUSTRALIA - JUNE 29: Actor Sacha Baron Cohen poses after a press conference ahead of the Australian premiere of 'Bruno: The Movie' on Macquarie Street on June 29, 2009 in Sydney, Australia. (Photo by Mark Kolbe/Getty Images)

    SYDNEY, AUSTRALIA - JUNE 29: Actor Sacha Baron Cohen poses after a press conference ahead of the Australian premiere of 'Bruno: The Movie' on Macquarie Street on June 29, 2009 in Sydney, Australia. (Photo by Mark Kolbe/Getty Images)

    SYDNEY, AUSTRALIA - JUNE 29: Actor Sacha Baron Cohen poses after a press conference ahead of the Australian premiere of 'Bruno: The Movie' on Macquarie Street on June 29, 2009 in Sydney, Australia. (Photo by Mark Kolbe/Getty Images)

    SYDNEY, AUSTRALIA - JUNE 29: Actor Sacha Baron Cohen poses after a press conference ahead of the Australian premiere of 'Bruno: The Movie' on Macquarie Street on June 29, 2009 in Sydney, Australia. (Photo by Mark Kolbe/Getty Images)

    SYDNEY, AUSTRALIA - JUNE 29: Actor Sacha Baron Cohen poses after a press conference ahead of the Australian premiere of 'Bruno: The Movie' on Macquarie Street on June 29, 2009 in Sydney, Australia. (Photo by Mark Kolbe/Getty Images)

    SYDNEY, AUSTRALIA - JUNE 29: Actor Sacha Baron Cohen poses after a press conference ahead of the Australian premiere of 'Bruno: The Movie' on Macquarie Street on June 29, 2009 in Sydney, Australia. (Photo by Mark Kolbe/Getty Images)

    LOS ANGELES, CA - JUNE 25: Actor Sacha Baron Cohen arrives at the premiere of Universal's 'Bruno' held at Grauman's Chinese Theatre on June 25, 2009 in Los Angeles, California. (Photo by Frazer Harrison/Getty Images)

    Photo by Frazer Harrison/Getty Images

    LOS ANGELES, CA - JUNE 25: Actor Sacha Baron Cohen arrives at the premiere of Universal's 'Bruno' held at Grauman's Chinese Theatre on June 25, 2009 in Los Angeles, California. (Photo by Frazer Harrison/Getty Images)

    Photo by Frazer Harrison/Getty Images

    LOS ANGELES, CA - JUNE 25: Atmosphere at the premiere of Universal's 'Bruno' held at Grauman's Chinese Theatre on June 25, 2009 in Los Angeles, California. (Photo by Frazer Harrison/Getty Images)

    Photo by Frazer Harrison/Getty Images

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