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The Dirty Little Secret of Spam E-Mail

July 19, 2006, 06:31 AM Post Comments
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The Dirty Little Secret of Spam E-Mail
I hate spam. You hate spam. But someone must like it because it works. The astonishing fact is that while 78 percent of us delete the spam that clutters up our e-mail boxes, 20 percent of Americans actually click on it, read it, and then buy something advertised in it.

That's the word from a Yahoo! Mail global survey of about 37,000 Internet users in 11 countries, reports The Associated Press. The dirty little secret is that spam works.

Fun facts about spam (Yes, there is something fun about spam):

  • In Japan, almost half of all e-mail users actively express their displeasure with spam by sending the spammers angry replies.
  • Australians say receiving spam e-mail is more stressful than visiting the dentist, sitting in traffic jams, or Christmas shopping. But they did acknowledge that moving into a new house or going on a first date are both more stressful than unwanted e-mail.
  • Favorite ways to fight spam include using a spam filter, getting multiple e-mail addresses, and installing anti-virus software.

Even with the annoyance of spam, people worldwide are in agreement that the loss of their e-mail would be more devastating to them than going without radio or television.

We love our e-mail so much that fully two-thirds of vacationers say they take it with them when they go away. According to a survey of 500 adults by San Antonio-based SBC Communications Inc., 50 percent said they couldn't possibly go an entire week without checking their e-mail, reports AP. But bosses, take heed: Just 20 percent said they would check work e-mail while they were on vacation, while 42 percent said they would e-mail family and friends.

Bruno' premieres around the world

    SYDNEY, AUSTRALIA - JUNE 29: Actor Sacha Baron Cohen poses after a press conference ahead of the Australian premiere of 'Bruno: The Movie' on Macquarie Street on June 29, 2009 in Sydney, Australia. (Photo by Mark Kolbe/Getty Images)

    SYDNEY, AUSTRALIA - JUNE 29: Actor Sacha Baron Cohen poses after a press conference ahead of the Australian premiere of 'Bruno: The Movie' on Macquarie Street on June 29, 2009 in Sydney, Australia. (Photo by Mark Kolbe/Getty Images)

    SYDNEY, AUSTRALIA - JUNE 29: Actor Sacha Baron Cohen poses after a press conference ahead of the Australian premiere of 'Bruno: The Movie' on Macquarie Street on June 29, 2009 in Sydney, Australia. (Photo by Mark Kolbe/Getty Images)

    SYDNEY, AUSTRALIA - JUNE 29: Actor Sacha Baron Cohen poses after a press conference ahead of the Australian premiere of 'Bruno: The Movie' on Macquarie Street on June 29, 2009 in Sydney, Australia. (Photo by Mark Kolbe/Getty Images)

    SYDNEY, AUSTRALIA - JUNE 29: Actor Sacha Baron Cohen poses after a press conference ahead of the Australian premiere of 'Bruno: The Movie' on Macquarie Street on June 29, 2009 in Sydney, Australia. (Photo by Mark Kolbe/Getty Images)

    SYDNEY, AUSTRALIA - JUNE 29: Actor Sacha Baron Cohen poses after a press conference ahead of the Australian premiere of 'Bruno: The Movie' on Macquarie Street on June 29, 2009 in Sydney, Australia. (Photo by Mark Kolbe/Getty Images)

    SYDNEY, AUSTRALIA - JUNE 29: Actor Sacha Baron Cohen poses after a press conference ahead of the Australian premiere of 'Bruno: The Movie' on Macquarie Street on June 29, 2009 in Sydney, Australia. (Photo by Mark Kolbe/Getty Images)

    LOS ANGELES, CA - JUNE 25: Actor Sacha Baron Cohen arrives at the premiere of Universal's 'Bruno' held at Grauman's Chinese Theatre on June 25, 2009 in Los Angeles, California. (Photo by Frazer Harrison/Getty Images)

    Photo by Frazer Harrison/Getty Images

    LOS ANGELES, CA - JUNE 25: Actor Sacha Baron Cohen arrives at the premiere of Universal's 'Bruno' held at Grauman's Chinese Theatre on June 25, 2009 in Los Angeles, California. (Photo by Frazer Harrison/Getty Images)

    Photo by Frazer Harrison/Getty Images

    LOS ANGELES, CA - JUNE 25: Atmosphere at the premiere of Universal's 'Bruno' held at Grauman's Chinese Theatre on June 25, 2009 in Los Angeles, California. (Photo by Frazer Harrison/Getty Images)

    Photo by Frazer Harrison/Getty Images

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