Reuters reports that in an AC Nielsen survey of 46 countries, one in three people spend most of their beauty budget on skincare with Americans and Asians leading the trend. The most popular treatment in Asian countries is skin whitening. Fully 50 percent of that population say they would lighten their skin if money were no object; about 10 percent actually do it.
It's not just skin that's getting our attention and money. The survey also found that many are just as obsessed with their hair. Hair care products are among the most sought after treatments globally, especially in Latin America and Asia, thanks to young populations with rising disposable incomes, reports Reuters.
What does the future hold? The Nielsen survey forecasts a massive rise in the use of facial treatments, such as masks, peels, serums and oils. "Consumers tend to take a vested interest in their skincare regime in their 30s and 40s and at this life stage have more disposable income to invest in beauty extras," Patrick Dodd, president of AC Nielsen Europe said. "The billion dollar beauty industry shows no sign of slowing down as beauty and personal care products have become 'must have' items in every household," Dodd said.
You're so vain: And lest you think it's only women who are so vain, think again. Fully 78 percent of men and women felt they were under increasing pressure to look good. This is especially true in New Zealand, Denmark and South Africa.
The best way to rejuvenate your skin won't cost you anything except time. Go to sleep. The term "beauty sleep" isn't a myth but really is a helpful boost for your skin's health, according to Skincare News. If you don't get enough sleep, it shows on your face. Your skin will look old and dehydrated, as well as wrinkled and puffy under the eyes. Sleep helps your skin to be naturally hydrated, luminous and younger looking. Nighty-night!
--From the Editors at Netscape
