A glance at the new Anheuser-Busch InBev, the world's largest brewer that is being formed by the Belgian company's $52 billion takeover of U.S.-based Anheuser:
Combining the two will create the world's third-largest consumer products company with a market capitalization of 71.6 billion euros, or about $114.15 billion. That's behind only Procter & Gamble Co. and Nestle SA, InBev says.
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The new company will be the world's largest brewery by far, producing an estimated 460 million hectoliters of beer annually. Its expected annual revenue of euro26.6 billion, or about $42.4 billion, would put it ahead of competitor SABMiller.
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InBev's strategy is to increase sales of Budweiser and Bud Light in overseas markets where the beers are currently niche products. InBev CEO Carlos Brito, who will head the new company, says Budweiser will become a global product along the lines of Coca-Cola or Pepsi. While Anheuser-Busch spends hundreds of millions of dollars annually, the company has focused mostly on its United States customers.
Source: InBev SA
